How to start in this Digital Era
People are often afraid of moving their business online, but please don’t panic. I know what you are feeling, you are probably feeling that you have no clue where to start, which tools you need to use or even what you want to sell.
The main reason I’m writing this blog is because a few of my clients are often lost in the wild world of e-commerce. They want to start selling online but have no clue which tool is the right one for them. With people charging from 1 thousand bucks to even 50 thousand i don’t blame them.
You have tons of options and if you google it the probability of using one of the tools that paid more for your click are huge. So I’m going to try to explain this in the most simple way as possible.
The first thing you must do is understand why you business exist and what problem are you solving. I know this sound cheese and probably you have all read it in “Getting your Business Online 101” but trust me this is not a simple answer. Either you are a Solo Product, a Multiple product page, Software or just informative.
So I’m going to try to explain everything in this post but if i don’t get it please let me know what I missed in the comments or thru an email.
Single Product Site
The best tool that I have found in this area for small business and not so small (actually I know some companies that sold over 1M and still were based in this amazing tool) is Shopify. Also you’ve probably heard about Magento I also love this tool but is way more complex and you’ll need a team or be a great programmer to start using this one. There are also tools like WooCommerce but to be completely honest, I don’t like them.
- Super easy to start
- Friendly UX
- SEO optimized
- Domain, images and videos already hosted.
- Themes (if you’re not a web designer you will love this)
- Price (starts from $29 and goes all the way up to $299, that’s without the Shopify Plus Plan, that one goes to $800)
- Inventory Management
- Super easy to manage products
- Not to customizable
- Transaction Fee
- Some of the features that you want are thru apps and they will cost you on a monthly basis or one time but they will cost you
- Sometimes people choose the same theme so if you want your page to be completely unique, this is NOT for you.
- Super customizable
- Tons of features that you can implement and will look amazing
- Probability of connecting outside services like inventory trackers for different retail and online stores together.
- SEO maniacs
- Checkout, Shipping and Payment customizable
- You’ll need a developer if you’re not one
- Cost – This one is way more expensive than the other ones.
- You probably need a bigger business or a more complex one if you are shooting for Magento.
I have found that for a software site to be a good one, first you have to think about what are you trying to accomplish if is just an informative site or you are trying to sell your service thru that site.
The best one that I have experienced is squarespace the beauty on this one is that you can design a great UX without the coding part, but actually if you are in a software business you are probably more experienced on the coding part than me. So if you want to go and build the site entirely. It’s up to you.
Money Making Software Site
Yep, the probability that you have started a business just to make the World Wide Web more interesting and you don’t want to take any profit from that is actually kinda small. If you are like me and didn’t grow up with tons of millons in the bank because a great grandfather left you all the money you’ll probably need to make some cash out of your great idea.
You can start with the informative part of the site thru squarespace or wordpress and then build up from that including services as Stripe, PayPal, Amazon Pay, Apple Pay and al the “Pay’s” in the world. WordPress already has a plugin if you want to start selling something and also Squarespace, I do prefer the one with WordPress just because I’ve been more in contact with it.
Did you know that more than 27% of the internet is created in WordPress (this site too, I know, I’m the most original guy in the world) this is no coincidence it is super easy to use and keep you audience updated. One of the blogs that I love – Tim Ferris Blog – is created thru WordPress so why not go with the one software that everybody uses.
One of my clients is a huge Expo Builder and what they really need is to create different sites for every Expo that they organize so the best thing to do is to keep it simple Instapage is one tool that I love, super easy to use and has all this plug-ins to help you understand behaviour better, like Add-ons with GA, Facebook, Mailchimp, etc.
I hope that reading this blog has made you a little bit more aware of what type of tool do you need. I’m always happy to help so if you need anything please don’t be afraid to contact me.